By using medical grade EEG with user friendly dry electrode technology, it can measure consumer response to a wide array of marketing stimuli including advertising and other communications, brands, packaging, music, etc., with great precision.

Brain data is seamlessly synchronised with other biometrics and sent to the WhiteBox cloud analytics server that provides automated algorithms for key neurophysiological metrics relevant for marketing: attention, emotional valence, cognitive load, memory encoding, GSR, and Eye Tracking. Great care has been given to easy-to-understand and attractive results that are visualised with our proprietary Chiasm online visualisation system.

Neurophysiological metrics are translated to marketing metrics by our trusted partners at Valicon (Adria Region) and Step Beyond (UK) who use brain data and their experience in marketing research to provide actionable business insights to their clients. So far, by using consumer neuroscience solutions based on the WhiteBox platform, the reactions to over 470 ads and other marketing stimuli have been measured on over 3600 subjects. Clients include companies like Pipistrel, Lidl, Hofer, Spar, Sparkasse, Samsung, Akrapovic, Raiffeisen Bank, Agrokor, Atlantic Group, Johnson & Johnson and others.

PartnerValicon (Adria region) & Step Beyond (UK) ServicesNeuromarketingYear2014 -Linkhttp://www.neuromarketing.si